Iker Goitiandia
UX/UI Designer, Web Developer, Graphic designer & WordPress Expert

Hello! My name is Iker and I am a Designer.
With over 20 years of experience in design, I’ve dedicated my career to creating digital experiences that blend functionality, aesthetics, and a deep understanding of the user. Throughout my journey, I’ve worked on a wide range of projects, from intuitive interfaces for mobile applications to optimizing complex web platforms. As a skilled WordPress developer, I have extensive experience building and customizing websites that meet both user needs and business goals, ensuring every solution is both visually appealing and highly functional.
My passion for design lies in my attention with detail and my commitment to excellence. Every project is an opportunity to innovate and exceed expectations by applying a combination of experience, creativity, and advanced technological tools. My goal is to transform ideas into digital realities that stand out for their design while delivering tangible value to both users and brands.
Works & Projects
Discover a diverse range of creative projects that highlight my expertise in design, UX/UI, branding, and digital solutions
Welcome to my portfolio, where creativity meets versatility! Here, you’ll find a collection of the diverse projects I specialize in, ranging from branding to web development and beyond. Each piece is crafted with a commitment to excellence and a passion for innovation, reflecting my dedication to delivering impactful results. Whether you’re exploring for an expert video editor or seeking inspiration from any of my projects, I invite you to dive into a showcase of my expertise and discover how I can bring your vision to life.
SERRATS

One of my featured projects is the redesign of a logo, where I focused on modernizing the brand’s visual identity while preserving its core essence. By refining shapes, updating typography, and introducing a fresh color palette, the new design captures the brand’s personality and resonates with its target audience.
The result is a sleek, versatile logo that enhances recognition and strengthens the brand’s presence across all platforms.
DISTOPIA CLUB

Designing the corporate identity for a renowned dance music club was an exciting challenge that required blending energy, style, and modernity.
The project included creating a dynamic logo, vibrant color schemes, and bold typography that captured the essence of the club’s electrifying atmosphere. Every element was designed to evoke the pulse of the music and the spirit of the dance floor, resulting in a cohesive visual identity that stands out both online and in the nightlife scene, attracting music lovers and partygoers alike.
ESBAT

Designing the logo for ESBAT, an experimental music label, was an exciting opportunity to capture the avant-garde and boundary-pushing spirit of the brand. The design process focused on creating a visual identity that reflects the label’s innovative approach to sound and artistry. Drawing inspiration from abstract forms, mystical elements, and unconventional aesthetics, the logo combines sharp contrasts and fluid shapes to evoke a sense of mystery and creative exploration. The result is a striking, memorable logo that resonates with the label’s identity and its audience of forward-thinking music enthusiasts.
Beyond the logo, careful attention was given to ensuring its adaptability across various applications, from album covers to digital platforms. The design’s minimalist yet impactful style allows it to seamlessly complement the eclectic and experimental nature of the music produced by ESBAT. This logo not only establishes a strong visual presence but also becomes a symbol of the label’s commitment to innovation and artistic integrity.
ESPAZIO A

Working with ESPAZIO[A] on the development of their communication plans and corporate identity was a rewarding challenge. The goal was to create a cohesive and distinctive brand presence that reflected their innovative approach and creative vision. From designing a modern logo to crafting a strategic communication plan, every element was tailored to resonate with their target audience and convey professionalism.
The project also included the creation of branding guidelines, marketing materials, and a digital presence to ensure consistency across all platforms. The result is a unified identity that strengthens ESPAZIO[A]’s position in their industry, empowering them to connect effectively with their audience and achieve their goals.
INMOBILIARIA LA MURALLA
Developing a website with an integrated system for searching and renting apartments and commercial spaces was a project focused on functionality and user experience. The platform was designed to offer an intuitive interface with advanced search filters, enabling users to easily find properties that match their preferences. Features such as detailed property listings, interactive maps, and a streamlined booking process were implemented to enhance convenience. The result is a modern, efficient website that simplifies property rental, benefiting both users and property managers by bridging the gap with seamless digital solutions.
I hope you have enjoyed this diverse range of creative projects that highlight my expertise in design, branding, and digital solutions.
Stay tuned as more content will be added soon!
Blog
Welcome to my blog, your go-to source for everything UX/UI! Here, we explore the latest trends, best practices, and real-world applications of user experience (UX) and user interface (UI) design. Whether you’re a designer, developer, or just passionate about creating seamless digital experiences, you’ll find valuable insights, tips, and inspiration. Join me as we dive into the world of intuitive design and user-centered innovation!
Product Design vs Service Design
Product Design vs. Service Design Service Design Service design is a discipline that focuses on making intangible elements tangible by shaping experiences, perceptions, and processes that collectively form a service. It involves structuring and organizing people,...
Introduction to Design Methodologies
Introduction to Design MethodologiesWhat is a Digital Product? A digital product is a piece of software that encompasses the technical, human, methodological, and management specifications necessary for its development and operation. This means that a digital product...
Design Methodologies for Digital Products
Design Methodologies for Digital ProductsWhat is Product Design? How Do We Solve Problems? We observe the starting point. We research our users and stakeholders. We design based on the results. We test. We start over. Documentation in Product Design Documentation is...
Stay tuned as more content will be added soon!
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